Do Your Part in Saving over 100,000 Baby Sea Turtles

It’s been a while since we have posted statistics for the turtle sanctuary.  See updated statistics in the graph to the right.  The good news is that we are now supporting La Tortuga Viva, a group of local volunteers who have worked hard this year in protecting and releasing close to 100,000 baby turtles. We hope you will join us in continuing to support the turtle sanctuary through your donations. For more on our transition from La Tortuga Feliz to La Tortuga Viva – see our annual report online.

How can you help:

For just $20 you can buy a baby turtle as a gift for a friend or relative over the holidays, please go to The GreaterGood.org.

Alternatively, make a tax deductible donation of $50 or $100 or more directly with our fiscal sponsor, the Ocean Foundation, by clicking here.

We just purchased 4 new tires for the ATV with the assistance of a grant of $2000 from the Minnesota Foundation. Next year we have the opportunity to double the number of turtles we can protect and release back to the ocean. Please help us in reaching our goal of raising $10,000 for the turtle sanctuary to purchase a new ATV and provide gas for a year of operation.

Thank you for your support.

Oh What A Night, What A Special Night

Last night the moon was half-full in the night sky, obfuscating the stars and reflecting off the waves.  Playa Viva was full of guests, we had a great group come, organized by Suzanne Biegel, an early investor and supporter of Playa Viva. We stayed at the dinner and talked long after the meal was done as I answered the “usual questions”. How we came to Playa Viva?  Why we built the way we did? When do we release the turtles?

After most of the dinner crowd wandered off to their rooms, I ended up staying up till midnight talking to one of our guests, Lisa Renstrom, former Sierra Club President, about her work with ecoAmerica in creating real change around the environment. We talked until I was delirious and couldn’t form a coherent thought, but all the connections we had in common kept us up late into the night, until our conversation was punctuated by a small earthquake, maybe a 3.0 that lasted about 4-5 seconds.

Soon after I went up to the observatory and fell asleep, or so I thought, soon after I was awoken by a member of our security team. The turtle sanctuary volunteers had radioed in that they had come across a Leatherback turtle laying eggs about a half  a kilometer down the beach. Did I want to go?  Of course!  The night was chilly, I wrapped a towel around my shoulders and hopped on the ATV and headed out to experience something I’ve never had the chance to do in all the time I’ve been at Playa Viva – be next to a Leatherback.

The Leatherback Turtle is highly endangered. To give you an idea of how endangered, out of 200,000 turtles released on the beach here a few years back, less than 500 were Leatherback. That means less than a half of a percent of all turtles on these beaches are Leatherback.  A one in a million chance that on this night, the earth would shake and a Leatherback would emerge from the waters at the right time, in the right place…and there I was, next to this glorious creature as it was laying her eggs.Leatherback Turtle on Playa Viva beach

What an awesome responsibility we have to protect this species.  She was immense, probably over 500 pounds and close to 6 feet long from head to toe.  What amazed me was how smooth her shell was, as if the ocean had polished it, silky smooth, yet rock solid, like fine marble.  She also seemed so vulnerable.  Had the wrong group of human beings come across her, she would have been cut into meat and carried off to some underground market, slaughtered, her eggs purchased as precious aphrodisiacs.  Yet, there she was, in our charge, her eggs would be protected, her babies would be secure and released back to the wild, protected from predators – dogs, raccoons,  badgers, people – that also patrol this stretch of peach looking for turtle eggs.

The night was dark, the half-moon that had illuminated the sky hours ago was long gone. This grand turtle had entered under the cover of darkness to deposit her treasure.  As she finished laying her eggs, she covered her tracks, making several “false” nests to make it harder for predators to find her eggs.

I looked up into the heavens.  Millions of stars, the Milky Way’s cloudy trail clearly marked across the night sky.  What a night!

Help support the turtle sanctuary volunteers – click here to donate.

Great Food – Taste Better with a Smile

So what makes Playa Viva so special? Is it the food, is it the service, is it the beach or is it something deeper?

We recently had a couple come visit with us, they stayed a few nights in a luxury hotel in Ixtapa (I won’t name names).  They guests expressed their gratitude during their first meal at Playa Viva. Why? Because she was vegetarian and was so tired of pasta and cheeze dishes as her only options. She was having a hard time finding restaurants that would serve a decent vegetarian meal.  Here she was at her first meal at Playa Viva and the options for vegetarians were plentiful. Here you see “Taquitos de Papa” – potato  tacos – served with a smile one of many choices for our vegetarian guest.

The smile belongs to Gloria, who has been working with us since we opened. Her smile is contagious, you just look at her and she smiles and you can’t help but smiling back.  We have been lucky enough to get positive feedback from our guests about the food and the service.  Check out our reviews on TripAdvisor. Hope you will join us soon to enjoy the great local food and the contagious smile of our team.

Reporter Linda Ellerbee on the US Media Portrayal of Mexico

Linda Ellerbee, NY based journalist wrote a nice article about being a part-time resident of Puerto Vallarta and the realities vs. perceptions of security in Mexico.

Below is an excerpt from the article. For the full article, click here.

“Too much of the noise you’re hearing about how dangerous it is to come to Mexico is just that — noise. But the media love noise, and too many journalists currently making it don’t live here. Some have never even been here. They just like to be photographed at night, standing near a spotlighted border crossing, pointing across the line to some imaginary country from hell. It looks good on TV.


Another thing. The U.S. media tend to lump all of Mexico into one big bad bowl. Talking about drug violence in Mexico without naming a state or city where this is taking place is rather like looking at the horror of Katrina and saying, “Damn. Did you know the U.S. is under water?” or reporting on the shootings at Columbine or the bombing of the Federal building in Oklahoma City by saying that kids all over the U.S. are shooting their classmates and all the grownups are blowing up buildings. The recent rise in violence in Mexico has mostly occurred in a few states, and especially along the border. It is real, but it does not describe an entire country.

It would be nice if we could put what’s going on in Mexico in perspective, geographically and emotionally. It would be nice if we could remember that, as has been noted more than once, these drug wars wouldn’t be going on if people in the United States didn’t want the drugs, or if other people in the United States weren’t selling Mexican drug lords the guns.”

Linda Ellerbee

La Casita de Permacultura en Playa Viva

La casita de permacultura se construyó con el propósito de contar con un espacio para guardar las herramientas, materiales y contar con un banco de semillas local para perpetuar la producción y sustentabilidad alimenticia, también es un espacio para cubrirse de la lluvia, comer y preparar los distintos preparados como el Caldo bordolés, que es sulfato de cobre y cal hervida en un caldo el cual se utiliza como fungicida en los huertos, este espacio fue construido a excepción de los clavos 100% con materiales locales, la técnica es sencilla y milenaria y se llama “bajareque” y consta en una serie de varas entretejidas entre las cuales se colocan las “Tecatas de coco” formando así el cuerpo de la pared.

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Después simplemente se rellenan los espacios con lodo preparado con paja y arena creando paredes altamente resistentes, térmicas y agradables a la vista y en Playa Viva tenemos la suerte de contar varios colores de barros desde rojo oscuro hasta morado y blanco, en una de las paredes decidimos hacer un “mural de manos” en el cual invitamos a los visitantes a “get your hands dirty, en inspiración a la increíble película “Dirt” la cual nos hace conciente de la delicada capa responsable de nuestra existencia y sobrevivencia como especie humana.

El resultado de esta experiencia nos inspiró a seguir experimentando con este tipo de construcciones, ahora estamos construyendo una casita hexagonal en la puerta principal de Playa Viva que será el puesto bienvenida para la gente que nos visita.

Playa Viva Enters Sal Viva for TIES Innovation Leadership in Sustainable Tourism Awards

Playa Viva Enters Sal Viva for TIES Innovation Leadership in Sustainable Tourism Awards. Below is our application entry.

Las Salinas – the salt flats – are 5 km from Playa Viva near the Pacific Coast of Mexico, about 45 minutes south of the resort of Zihuatanejo/Ixtapa.  120 families are members of a salt harvesting co-op.  Of these, eighty are actively harvesting salt. Of those, less than half are using traditional means to harvest the salt.  Playa Viva is a sustainable boutique hotel located nearby.  Playa Viva has been working in this area for the last for years with the goal to go beyond green (doing less damage) and sustainable (net neutral) to be a truly “regenerative” resort, improving the biodiversity and resilience of the ecology and community.

As part utilizing the regenerative method of development, Playa Viva developed a “History of Place” that included archeological records showing that salt from this area was given as tribute to Aztec kings.

Traditionally, the salt is harvested by the creation of handmade drying ponds, “eras”, which are reformed each year after raining season.  However, in recent years, many of these artisanal salt farmers have turned to less costly and time consuming means of harvesting their salt. These families are turning to plastic, black plastic, to line the drying ponds.  As a result, the plastic leaches into the salt and contaminates this pure, delicious and healthy mineral and food.  Likewise, the plastic is left after the rainy season and results in further contamination of the lagoon further harming the attempts of traditional harvesting to keep their product clean and sustainable.

Playa Viva has submitted the salt for quality testing. The results from the lab were astounding.  The salt is extremely high in minerals missing in our bodies and food as a result of soil erosion and modern farming techniques.  The salt is naturally high in iodine and low in sodium.

This lagoon salt is formed by rains washing over the Sierra Madre Mountains delivering valuable minerals to the lagoon. During rainy season, the lagoon water rise, eventually the sand bar that separates the lagoon from the ocean breaks through and salt water fuses with the mineral rich water.  As the rains fade, the heat evaporates the water, minerals and salt settle on the floor of the lagoon. The farmers then hand form clay drying ponds. They scrape this mineral rich solid from the lagoon and wash it with the remaining brine from the lagoon creating.. The resulting super-saturate brine is then poured into handmade drying ponds which absorb the calcium and minerals from the “eras”.  What remains at the end of 5-7 days is a white, crystalline flake of healthy mineral salt.

This salt is completely undervalued and sold for pennies a pound with the largest buyer being the locals who use this salt to make Queso Fresco – Fresh Cheese.  Since traditional salt farmers only earn barely enough to pay for the means of production, many are moving to cheaper plastic methods or just giving up harvesting salt.

Playa Viva’s innovation in supporting sustainable tourism is derived from leveraging its role as a tourism operator in the Juluchuca community, specifically working to identify opportunities where it can add value through access to resources – intellectual, financial and social capital – to improve the economic and environmental conditions of the members of its community. The goal of this endeavor is to create a higher value for the salt, providing a living wage for the 120 peasant farmer families that are part of the co-op and to bring a true market price to this undervalued product.  By focusing on improving market price, the goal was to have the local community realize the true commercial value of their local resources, rediscover the inherent value in the traditional means of harvest, understand the importance of not contaminating their natural resources and provide a mechanism towards achieving pride in their heritage – after all this is the Salt of Aztec Kings.

As a result, Playa Viva created the brand name “Sal Viva – the Salt of Life” as a brand extension to Playa Viva.  Each guest that stays at Playa Viva is provided with a sample package of the salt to take home. Sal Viva is the ONLY salt served. Sal Viva in larger gift packages is also sold on site.

Additionally, Playa Viva has started importing Sal Viva for sale in the US. Currently, it is on sale via online partner – CharitiesUSA.com.

Playa Viva has been working with top chef’s in restaurants starting in Los Angeles including famed Mexican restaurant Loteria Grill and owner Jimmy Shaw who added a new menu item using Sal Viva. Most recently Joseph Gillard of Napa Valley Grille in LA has been added to the chef’s using Sal Viva.

Sal Viva is part of Playa Viva’s general PR and marketing strategy.

As a result of Playa Viva’s efforts, the members of the co-op have already started branding their own salt, now using sacks that are printed with the name of the co-op and location of the salt.  This sense of pride in brand is new and is creating the sense of product differentiation. The price of “organic” salt, as it is now being called – that is salt made using traditional means and not plastic – is already obtaining a premium price, whereas it was once priced the same as non “organic” salt.

Playa Viva has leveraged its innovative strategy for creating a model for sustainable tourism across a variety of activities including the development of Sal Viva, Canasta Viva (a CSA – Community Supported Organic Agriculture – project with local farmers), Pack For a Purpose (non-profit to bring supplies to the local schools), mangrove and coastal forest restoration (Playa Viva Reserve) and the Tortuga Viva (turtle sanctuary for preserving marine turtles).  Sal Viva is just one initiative within an innovative strategy for leveraging tourism for building more resilient communities and ecosystems.

Pack for a Purpose – Playa Viva Guests Respond to the Call

Last week, guests to Playa Viva responded to the call to “Pack for a Purpose” and showed up with a plethora of books, pencils, paint brushes and other art and school supplies. This was in response to a meeting between Morgan Webert, Playa Viva Community Development Director, and teachers at the local elementary school in Juluchuca. The two worked together on an Earth Day project to clean up the local river bed and beach front.

The teachers put together a list of items most needed and Morgan published that list to Playa Viva guests.  Well the guests responded faster than we ever thought the first few showed up with the pile of supplies seen in the photo to the right.

I guess our guests found the idea of Pack for a Purpose to be as fabulous an idea as we did. Thank you to all our guests for their support.  We encourage you to support this organization and promote partnerships between the hotels you visit and the local schools wherever you travel.

Pizza Party – Learn to Make Pizza at Playa Viva

Yesterday was Pizza Day. The wood oven was fired and guests were invited to learn to make their own pizza, from making and kneading the dough, to building the perfect pesto pizza.  Part of the Playa Viva experience is getting closer to your food.  Heading out into the garden to pick your own basil to make the pesto, picking the tomatoes,  learning about different types of oregano, shopping in a traditional Mexican market for ingredients, not to mention the pleasure of sharing the fruits of your labor with other guests.

Chef Alejandro, seen in the photo on the right with guest Deborah Beim, worked in an Italian Bistro in Menlo Park, California before returning home to Juluchuca to be with his family.  While he loves the food of his native Mexico,  Italian fare is his favorite and pizza’s are his specialty.

Local Elementary School Wish List

As school comes to an end and you start cleaning out those school supplies what better use than to pack and donate.  While Morgan, head of community relations, was working with the local schools during Earth Day on a clean up program of the local river and beach, she developed a deeper relationship with the teachers and administrators.  Through those conversations, they provided Morgan with a list of needs. Here is what Morgan sent us:

Local Elementary School Wish List
Giving back to the community you’ll be visiting is easy, and giving to the children is always one of the best ways.  The local elementary school in Juluchuca, the small village next to Playa Viva, would benefit greatly from any old books or children’s educational material that may be in your donation or throw away pile.  Instead, pack it in your suitcase and bring it to children who often do not have enough paper to do lessons with and very few books in their class rooms.  Suggested donations:
-children’s books (in English or Spanish, great English learning tools)
-colored paper
-notebooks
-colored pencils
-paint brushes for water colors
-old calculators
-any arts and crafts materials
-maps
-old text books (the teachers could use them)

Most recently we came across this wonderful organization – Pack for a Purpose – and hope you will support them and their mission,  so pack a little donation for the local school in need as you venture off on your summer travels.

Canasta Viva – The Bounty Just Begins

Canasta Viva basket includes staples such as tomatoes and limes as well as basil, mangos, melons, nopales and zucchini

This is a photo taken by one of the members of the Canasta Viva CSA (Community Supported Agriculture). This is just the second basket delivered, and while it is a little heavy on tomatoes and limes (staples of the Mexican diet), our goal is to start adding leafy greens and other produce not readily available in Mexico, much less as organics.

Members of Canasta Viva, please send us your feedback on the contents of the box, send us recipes to include in the next newsletter and most importantly please tell your friends about the value of getting local organic produce delivered to your door.  Thank you for your commitment to supporting local organic food in Zihuatanejo-Ixtapa.

For  more information about Canasta Viva, please contact Morgan at PlayaViva.com or click here for more details on Canasta Viva.

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