Why We Care Where Our Stuff Comes From

Playa Viva’s Commitment to a Transparent & Regenerative Supply Chain

What do we do with our leftover soap? Firstly, let’s step back to where we source our products. When we talk about sustainability at Playa Viva, we’re not just talking about protecting the coastline or growing organic vegetables. We’re talking about something less glamorous but just as important — our supply chain.

This year, we took a closer look at the origins and impacts of everything we use, from shampoo to ice delivery. We surveyed our 20 main suppliers to understand their sustainability practices and see where we could do better. The results were enlightening, and more importantly, they sparked real change.

Small Tweaks, Big Impact

Here are a few ways we’ve already turned insight into action:

🌿 Goodbye, Green Bottles
We learned that there’s no facility within an hour of Playa Viva that can recycle green glass. So, we stopped serving Heineken and now only offer beers in brown or clear bottles — ideally from local Mexican breweries. Cheers to better recycling!

❄️ Plastic-Free Ice, Please
Our ice used to arrive in plastic bags. Now, our supplier delivers it in reusable coolers. A simple switch that saves thousands of plastic bags a year.

💧 From Shower to Soil: Choosing Rayito de Luna
We swapped our shampoo, conditioner, shower gel, and body lotion for products from Rayito de Luna, a Mexican B-Corp with one of the highest impact scores in the world. Their refillable, agroecological citrus-scented formulas are made with ingredients from small-scale Mexican farmers, and the results are beautiful — both for our guests and the planet.

Thanks to this switch, in just one year, we’ve:

  • Prevented 402 plastic bottles from entering the waste stream
  • Saved 840 liters of water (by using rainwater in production)
  • Avoided 0.46 tons of CO₂ emissions
  • Regenerated 95 hectares of land
  • Supported 5 Mexican farming families directly
  • See our dedicated annual impact report from Rayito de Luna here.

Looking Ahead

We’re not stopping here. We’re hosting a yearly Supplier Day at the hotel to connect, collaborate, and share our vision with our partners. We’re also encouraging all suppliers to improve their operations, reduce packaging waste, and align with our regenerative principles that work to protect this beautiful watershed that we all call home. 

Back to the Soap

Alongside our Rayito de Luna products, we have some organic, locally made soap bars in all of our rooms. Last week, over lunch, a guest asked us what we do with the leftover blocks, leading us into this wider discussion around our supply chain. The simple answer is, we reuse the soap, not for other guests but in our housekeeping department. Using boiling water, the team melts down the blocks and turns them into a natural laundry detergent that is used on sheets and towels that are then dried in the sun- possibly the most scenic washing line on earth. The inner workings of our housekeeping department are a blog for another day. 

Empowering Women, Regenerating Your Health

The Healing Power of Juluchuca: How Local Women Are Cultivating Wellness Through Regenerative Agriculture

The Juluchuca Women’s Cooperative is a space of growth, community and regeneration. This cooperative is run by local women who are cultivating expertise in organic agriculture, permaculture, and regenerative practices that honor the land. As part of their production, they offer several nutrient-dense products that help meet the demand for sought-after organic treasures such as coconut oil, turmeric, moringa, and other ingredients known for their healing properties—deeply valued in ancestral medicine and holistic wellness. 

These gifts of nature are shared with Playa Viva guests during mealtime and are available to purchase in the boutique, bringing the essence of regenerative practices to those seeking balance, nourishment, and renewal. Beyond their role in our permaculture production, these natural products provide a wealth of bioactive compounds that contribute to human health. 

Food nourishes our bodies from the molecular level to the cellular level, embodying the wisdom of Aristotle’s famous quote: “Let food be thy medicine.” This principle is rooted in the bioactive compounds and molecules that make up these products.

We asked our former team member, Ilhui Hernandez who is now a biologist with an MSc in Biomaterials Engineering, specializing in the interaction between food molecules and the human body to share with you the composition of these foods and their special healing compounds. 

Moringa

Moringa is a remarkable plant that has been treasured in traditional herbal medicine for thousands of years,  Its incredible health benefits stem from its rich profile of over 90 bioactive compounds, including flavonoids, phenolics, carotenoids, ascorbic acid, among others. You can find it in our cooperative in a convenient powder form.

One the standout benefits is its ability to combat the stress caused by UV exposure. The powerful antioxidants in moringa leaves help protect the skin against this oxidative stress, which, when prolonged, can lead to premature aging and even skin cancer. Moringa’s benefits go far beyond skincare; It also contains quercetin and myricetin molecules that support healthy blood pressure regulation. Also, some recent studies suggest that moringa can help to lower blood sugar levels, making it an excellent ally for metabolic health. 

Moringa can also play a key role in thyroid regulation and may help ease hormonal imbalances, including the symptoms associated with menopause.

 

Hibiscus

Hibiscus, also known as Jamaica in Mexico, with its vibrant red or pink hue, has been used for centuries as a holistic remedy to support overall health. It is traditionally known for its ability to help regulate high blood pressure, balance cholesterol levels, soothe sore throats, aid digestion, and combat inflammation. 

Additionally, it has been studied for its potential benefits in supporting heart and nerve health and even  cancer prevention.

Hibiscus is rich in fiber, calcium, iron, plant-based protein, and powerful antioxidants. It is  also a natural antidepressant that contains flavonoids such as anthocyanin and quercetin, which have been linked to antidepressant and anxiolytic (anxiety-reducing) effects, promoting emotional well-being.

Turmeric

At Playa Viva we have an abundance of Turmeric, we carefully dry them and turn them into a powder with super healthy properties. Curcumin is turmeric’s powerhouse compound, this molecule is one of the most fascinating  antiinflamatory natural molecules available for health and longevity. 

It fights inflammation, boosts brain function, and supports heart health, some studies even suggest that can  prevent Alzheimer’s and  arthritis. 

It also mimics caloric restriction to promote longevity and cellular vitality.  If it was not enough it enhances gut health,  mitochondrial energy, and cancer defense. For this molecule to be bioavailable or better digested it is recommended to pair it with black pepper,  some conoconut or olive oil or even in its fermented form.

Cacao

Cacao has been widely used for centuries as a sacred medicine in Mesoamerica where its origin comes from. It was believed to be a gift from the god Quetzalcoatl for spiritual awaking.  When we dive into the science, theobromine a compound in cacao, has a mild stimulant effect that increases blood flow and enhances focus, making it ideal for meditation and spiritual connection. 

Cacao contains up to 300 bioactive compounds, including flavonoids, theobromine, phenylethylamine, anandamide, and polyphenols. That is an incredible amount of antioxidants that help to combat oxidative stress, support heart health, enhance mood, and improve cognitive function.

No doubt why cacao is a true superfood and it is celebrated both for its cultural significance and its powerful health benefits.

Chaya

Chaya (Cnidoscolus aconitifolius) often referred to as the Mayan miracle plant, has been revered as a superfood by locals for hundreds of years. 

According to the Institute of Nutrition in Mexico City, Chaya offers a wide range of health benefits, including:  improving blood circulation, supporting digestion, enhancing vision, and providing anti-inflammatory effects  (especially for veins and hemorrhoids). It also lowers cholesterol,  increaseas calcium absorption for stronger bones, decongests and disinfects the lungs.

Chaya is also called the  “super spinach”; spinach contains 5.70 % iron whereas chaya boasts an impressive 11.61% of iron composition. Beyond its nutritional power, chaya has been linked to improving brain function, reducing arthritis symptoms, and helping to manage diabetes. However, it’s important to note that chaya must be cooked before consumption, and it should not be prepared in aluminum containers, as this can cause a reaction that may lead to diarrhea.

Hoja Santa

Hoja Santa,  (piper auritum)  also known as “tlanepaquelite” in pre-Hispanic Mexico, is classified as a “quelite,” a Náhuatl term meaning an edible plant with healing properties. 

This heart-shaped plant is native to Mesoamerican lands and is known for its medicinal benefits, including reducing fever and kidney inflammation, soothing stomach pains,  preventing indigestion, constipation, diarrhea, and respiratory problems such as asthma and bronchitis. It also contain sedative properties that can alleviate nervousness and insomnia.

Thanks to its saponin content,  Hoja Santa possesses antidiabetic properties, particularly hypoglycemic effects, and has been studied for its role in diabetes management. Saponins help to regulate blood glucose by stimulating pancreatic beta cells to produce insulin, thereby reducing blood sugar levels.  Saponins also have demonstrated to  help with obesity and chronic inflammation conditions often linked to type 2 diabetes. 

Given Hoja Santa’s traditional use and saponin content, it may serve as a natural therapeutic option for diabetes management, reinforcing the value of herbal medicine in metabolic health. 

Yuca

Yuca (Cassava) has been cultivated in Latin America and Africa for centuries. It is highly resistant to droughts, which is a testament to its powerful health benefits. 

This root is rich in choline, an essential nutrient that supports nerve and brain function, as well as DNA health. Also , potassium plays also an important role in yuca and It helps with heart and kidney function. 

Yuca’s  pigment comes from beta-carotene, a potent antioxidant, that along with saponins can help to combat free radicals and protect cells from damage. 

This root  is also beneficial for digestive health, as it contains resistant starch, which functions similarly to soluble dietary fiber and it helps to stabilize the digestive system while supporting a healthy gut microbiome. 

Yuka must be cooked properly to remove toxins (cyanogenic glycosides like linamarin) that come in the skin.  It has to be boiled or soak it in water for at least 30-45 minutes, as heat and water help break down harmful compounds.

We hope that you enjoyed learning about some of the healing effects of the ingredients we use in our food and beverages at Playa Viva. Remember that you can find most of these powerful and nutrient-dense elements in the form of powders, medicinal teas and tinctures that are processed by our cooperative available to purchase in our boutique. By purchasing these products you are not only supporting your own health but also, supporting the advancement of permaculture methods in our local watershed and enabling us to provide dignified work and development opportunities at the Women’s Cooperative, strengthening our local community.

About the Author, Ilhui Hernandez is a biologist with an MSc in Biomaterials Engineering, specializing in the interaction between food molecules and the human body. She is the founder of Longevity for All, a platform dedicated to promoting longevity and preventive health through science-based education.

WordTrails and Playa Viva: A Shared Journey of Connection and Giving Back

Over the past two years Playa Viva has been actively supporting the evolution of a game called WordTrails, which just arrived on the market in December. 

Prototypes have been out on the table here at Playa Viva multiple times during the long stays of its creator, Scout Wilkins. Many of the elements in the game emerged right here, through interactions with other guests and community members.

There are many commonalities, between Playa Viva and WordTrails… Both carry the Playa Viva soul vision of “disconnect to reconnect” helping people slow down, listen deeply, and synch up with place, people, and the magic of life. 

Both take a little time to enter and relax into a flow, which deepens over the days. Key conversations emerge from engaging. And both are a beautiful mix of comfort and new, weaving things together as you go along.

Now the game is printed and in circulation, and Scout wants to return the support she has been such a grateful recipient of, and help Playa Viva and the turtles.

There are 1,500 copies in the initial “Founder’s Edition.” 5 % of the sales from this edition will come back into our watershed, to help fund the Playa Viva’s community watershed regeneration initiative, ReSiMar which includes Scout’s beloved turtle conservation project, La Tortuga Viva.

If this sounds intriguing to you, we hope you will consider buying a copy!

To purchase WordTrails: https://wordtrails.myshopify.com/

To learn more about WordTrails, visit:  https://wordtrails.com

To learn more about Scout and her deep connection to nature and her family here at Playa Viva listen to this podcast, recorded during her most recent stay at her second home, Playa Viva

A description of WordTrails:

WordTrails is a game where players create paths together using word chips and action cards. There’s just one rule: no explanations allowed! As players take turns adding to the trails, everyone holds a few special trinkets. When someone plays a word or action that feels true or meaningful to you, you can place your trinket on it – a quiet way of saying “that matters to me too.”

The magic happens when all the trinkets have been placed, and the game moves to its next level. These special pieces – the ones that touched different players – are brought together and each player gets a turn to form their own pattern or story with those chips. Once you have built your own pattern, you are free to share its story, or just let the pattern speak for itself.

As 8-year-old Presley puts it, “I can tell people how I’m feeling without having to say it.” It’s a game that lets everyone share what’s real for them while discovering what matters to others – in a space where no one (including you) can ask for an explanation why.

Other things that could be said:

WordTrails offers the chance to slow things down together. Everything is back on the table: all the possibilities, all the questions, and all the actions that might be taken. Players get to re-enter the world as it is right now, with all options reinstated.

What is new in the WordTrails version of the world is the absence of explanation. 

Suddenly, there is space enough and time enough for taking it all in. For walking together, listening carefully, considering things, taking next steps and exchanging trinkets of appreciation. 

WordTrails feels like getting to talk with a trusted friend where there is no such thing as shame or judgment.

“Maintenance is a Man’s Job”

At Playa Viva we are working to promote gender equality within the team so statements like the title of this piece are a thing of the past. One woman leading the way for us is Cecilia Vega, who is in charge of the maintenance of the solar systems and power at the hotel. She tells us how since university she has been excelling and challenging gender norms in a job that is traditionally thought to be for “men”, how she arrived at Playa Viva and the impact that this has had on her life.

DAVID: Let’s start from the beginning: Your name, what you do here; and I want you to talk about what it’s like to be a woman and be part of a team that normally has men as its head and what it’s like to be in that environment.

CECI: I’m Cecilia Vega Rauda, ​​I’m in charge of technical maintenance at the hotel. First of all, arriving at the hotel and knowing that I would be surrounded by men is something that I had already experienced, because normally you don’t see a woman in this type of job. Since university I have always been the only woman in the room, Playa Viva is no different. When I arrived I was aware my colleagues had the mindset that a woman doesn’t have the same capabilities as a man, and yes, it was a little difficult to deal with but I think we have moved past it. I got ahead by showing them that I am neither better nor equal to them, but that we can have the same capabilities and we can support each other without having to step on each other’s toes. At the end of the day, we are working towards the same goal, which is to ensure that the hotel is always in the best condition for our guests and operating 100% off-grid efficiently.

 

DAVID: How did you hear about the role at Playa Viva and when finishing university did you imagine working somewhere like this?

CECI: I heard about the role through an ad on the Facebook page of the university where I studied; Industrial Engineering and Maintenance. I didn’t even know that Playa Viva existed. The director of the university program called me and told me there was a position in a hotel near Petatlán, and when I googled Playa Viva I thought: “Do we have this near here in Zihuatanejo?” I saw the treehouses and things like that and was very impressed, so I sent my resume; and to my pleasant surprise, Julia immediately answered me and the next day I was interviewed by the engineer Alberto.

 

DAVID: And how did it go?

CECI: Well, it went well. Maestro Alberto asked me several things about myself, he took me to see some facilities that he considered were not finished or in compliance with the norm or safety standards and he asked me questions, about what I could do to correct it; names of things and so on, and then I think he liked me or he saw something in me and now, here I am. When I arrived here and began to see the palapas and that everything was self-sustaining; I liked it a lot; I was excited. I went home to tell my mother that we had this beautiful place so close and how crazy it was we didnt know. I believe it is because national tourism doesnt really recognise the importance of sustainability and international tourists are a bit more educated and therefore attracted to Playa Viva in that respect. This really made me love the project more, instead of destroying this place we are aiming to support it, it is reassuring to know that there are sustainable ways to preserve nature and the world if only we are shown how to do it well.

DAVID: How do you feel about being in charge of the solar system?

CECI: Well, at first it was a challenge because I didn’t know what a photovoltaic system was, but the Engineer Alberto taught me all what I should know in regards to the maintenance part. But I can’t be blind in something, just waiting for the engineer to tell me what to do, I always want the full picture so that’s when I asked Julia if I could have attend a course to gain some extra knowledge on the subject. It was a challenge for me, but I didn’t fear it, I liked it, I liked knowing that they were autonomous, that they had no relationship with CFE (the Mexican energy board). It was a great experience for me and I feel proud to be managing such an extensive system myself and training our team.

 

DAVID: How would you describe the environment for a woman coming to work here at Playa Viva?

CECI: At first the environment was very tense in my maintenance area, not from the outside of my team, from the outside I saw them thinking, “What is a woman doing there?”, but there was never anyone pointing at me or saying bad things, rather it was like a surprise for them to see a woman in maintenance, but I considered the environment good. Inside maintenance however it was very difficult at first. I would say that it is very difficult to work with someone who has a very deep-rooted way of thinking; maybe from childhood, right? Yes, it was very difficult.

DAVID: Has the situation improved?

CECI: Yes, it has improved, we have a better relationship, I think he has realized that I am not here to take his place, but to support him and for him to support me. Where there is a case that he has more knowledge than me I am happy to ask him, and also, if he has doubts about a topic he approaches me. There is respect there now and we have started to work as I wanted at the beginning, as a team.

 

DAVID: Tell us about the benefits of working here.

CECI: I like being surrounded by the concept that we have here, I think the feeling of family is evident between the team and guests. We are all supported by the space and there is a feeling of peace all the time, even if you dont know guests or new holistic hosts, they greet you, and they can even hug you and that transmits a lot of good energy to me. I like that there are hostesses who talk openly, who teach you, that if for example you are going through a bad situation, they are there to guide us. I really like the more relaxed working environment that we have of course, some situations I have to resolve with the systems stress me out but mainly, I don’t feel stressed, I really like working here at the hotel.

DAVID: Playa Viva often talks about being a regenerative hotel. What does that mean to you?

CECI: “Regenerative”—that’s a new concept for me. I’d be surprised if I give you the definition you’re looking for, but it’s like taking what we already have in nature and improving it if we’ve damaged it. For example, if we have things that are good for the environment, leave them be or add more, but don’t harm what we already have. I think Playa Viva is on a good path to achieving that. We’ve been making changes, and it’s becoming more evident that we’re using environmentally friendly practices.

 

DAVID: Are there any practices from the hotel that you now use in your personal life?

CECI: The fact that e paint with earth—I want to do that now. I told my mom that we should paint our family home with earth because it’s eco-friendly. Before, I didn’t pay much attention to what I consumed, but now I’m more conscious of what I eat as well. I try not to consume junk food, though it’s hard, but I try to be healthier. Working here has changed my mindset, and I’m proud to be part of something positive for the environment.

DAVID: In terms of raising awareness, has it raised your awareness in any other way?

CECI: I need it. I think there is a lot of potential for Playa Viva to raise awareness in us, but I think the issue is, we Mexicans are very lazy. So, Playa Viva wants to take away that laziness from us Mexicans. What we could really benefit from is recycling in the towns, I would like to, start to separate plastics, cardboard, things that I can reuse and that are worthless to me because at the moment I throw them away. So I think Playa Viva is here to raise awareness in each one of us, but it is up to each one of us to want to learn or to continue learning what Playa Viva is trying to teach us. It would be great if outside of the hotel, there were things in place which can enable us to engage with good practices in our homes.

 

DAVID: How can we help with that?

CECI: Maybe having a course every so often in which they give us official figures of what is happening around us in the country; because sometimes Mexicans think: “Oh no, nothing is happening, that will never happen”, but if we give them correct figures, official figures, for example, I heard that: every hour 3 people are dying because of lung damage due to enhaling toxic fumes from burning garbage. That is when they will say… “I am not going to burn garbage in my house anymore, I will use it as fertilizer for the trees instead”, we need to see numbers to start worrying and taking care of what is around us

 

DAVID: What do you see for the future of Playa Viva and your future?

CECI: I see growth for the hotel and becoming even more cemented in the foundations it has in the sustainability space. I am proud that our practices are not only on paper, we live them everyday, each one of the team feels responsible to meet the standards the hotel has and improve on them. I see the hotel stronger in terms of the environmental impact and I see myself aware of working in a hotel that is experiencing sustainable growth. I see myself growing personally as well thanks to putting into practice each of the values ​​and principles that the hotel is trying to instill in each one of us, such as sustainable, energetic, and companionship practices, as well as being guardians of the Juluchuca community. Little actions we make today, such as picking up trash if you see it lying around, all those good practices that we have been taught since we were little but that we don’t do, are all going to make a sustainable difference in the future. 

 

DAVID: Any final words for those reading this?

CECI: I’d like to say that I’m very grateful for the opportunity to work here and learn. I’m constantly learning every day. It’s been an incredible experience to meet people from different cultures and learn from them. I’m very happy to be part of this team, and I’ll continue working hard to ensure Playa Viva remains a beautiful, sustainable place.

Culture and Community with Yara Landa

In recent years a new team member has enabled us to add cultural events, showcasing Mexican traditions, spirituality, and our sustainability projects to our offering but what are they and who’s behind them? Find out in this interview with Yara Landa, fashion designer, entrepreneur, and Cultural lead at Playa Viva; who gave us the opportunity to learn about the entire process through her eyes.

David: Tell us, what is your name, how many years have you been here and what is your role at Playa Viva?

Yara: My name is Yara Landa, I have been at Playa Viva nearly three years now and I am in charge of the Boutique and lead cultural events

David: Cultural leader, explain what that means?

Yara: I am responsible for organizing events that aim to share beautiful Mexican traditions with our guests. In my first year working here at Playa Viva, I had the initiative to plan a special event for Dia de los Muertos or Day of the Dead as it is more commonly known outside of Mexico (which is one of my favorite Mexican traditions). We invited guests to participate and feel part of the tradition, showing them how the altar is made, explaining the characteristics and history of the celebration, and why it is culturally significant to us. It was an honor to give them the opportunity to enjoy special moments like being blessed with copal to cleanse their spirit and aura, adding photos of their family members to the altar, and helping them to feel connected to their loved ones through the ceremony. One of the ways in which we adapt this tradition to the Playa Viva style is to give them marigold petals for them to make a path from the altar to the dining room so that they feel that their family member is eating with them. That’s how it started. 

After that in the same year we organized a posada which is a traditional event that brings families and friends together ahead of Christmas.  We shared this tradition with the guests in the Mexican style, with Mexican Christmas carols at candlelight, we broke the piñata, we explained the history to them and we invited them to participate. This year we even had dancers from the local community come to perform dances that are unique to this place. The response from those first two events was so positive that now we have an annual calendar of traditional events such as Dia de Mariachi, Festival of San Martin and monthly full moon ceremonies to name just a few. 

I love planning and executing the events, sharing my culture in Playa Viva style is such a pleasure because by engaging the guests we are keeping these traditions alive. My favorite thing is seeing how the guests react, they always leave very happy, very grateful and they take a part of our culture home with them. 

David: What other events are you thinking of adding? What do you like to do and how do you do it?

Yara: More than adding other events, I would like to think about how to make them more meaningful for the guest. For example, the full moon ceremony that we offer every month to harness the full moon’s energy and take time to be thankful, let go of what no longer serves and invite in abundance. I am constantly working with our Holistic Hosts to make them deeper, more meaningful and memorable for the guests, so that they feel more secure that they are in a healthy circle to be able to free themselves, share and express themselves, that is the intention of the ceremonies and it is a honor to provide that space.

David: Tell me, thinking about the guest experience, what do you think makes Playa Viva different? 

Yara: Out of all of the hotels I have visited and stayed at, I cannot compare any to the experience you have as a guest in this place. One of the advantages I have is that I stayed at the hotel twice, once about 5 years ago an the second time 3 years ago. Getting to know the staff first as a guest and then as a worker has been very meaningful, I already felt a good connection with them just as a guest but now as a team member getting to know them deeper and more intimately is something that I have liked a lot. I will always say that the staff are one of the most beautiful parts of the Playa Viva experience, I see it every day when guests complete their check outs with me, guests reference team members by name and it is such a good reflection of the fac that our team enjoy making guests feel like they are at home. That is special. I believe that for our guests Playa Viva is not only about pretty rooms or a very important social impact project, but becomes meaningful to them because of the humility and heart that each member of the team puts into the hotel.

David: You said, “Playa Viva is much more than…” What else is Playa Viva for you?

Yara: Much more than just a nice hotel. It is community, it is family, friendship, it is… for example, as a worker, it is an opportunity. I feel that Playa Viva provides a platform for you to develop professionally, here you have the opportunity to share your ideas and for those ideas to be heard. I mention this because, for example, I am also a fashion designer and I sell my brand here at the hotel. I wasnt sure what to expect but luckily the guests love my clothes and give helpful feedback, the results I have seen have been unexpected and I can really see a development in my brand. I really appreciate having the opportunity to sell here because not everyone does, that makes me feel the support and trust of the leaders and the managers of the hotel. Having the opportunity to develop as a person, especially in the workplace is very positive.

David: How have you grown as a person in the two years you have been here?

Yara: I feel that I have developed on a personal level, but also on a professional level in a way that, honestly, I didn’t expect, because Playa Viva also makes you leave your comfort zone, it invites you to see beyond what you can do. The growth that I have had here has been very, very, very great.

 

David: In what sense?

Yara: Something that makes me feel very proud is the development of my English speaking abilities. I came here to Playa Viva barely speaking English, I had only done a 4 month intensive course and I remember perfectly that when I spoke with you, David, in an interview about the possibility of working here, that you asked me for a project proposal; by the way, I read that email recently and I said “Wow, I have fulfilled all those points that I said I would do;” but anyway, I arrived speaking almost no English and that was one of my goals to improve, I honestly didnt think it would be possible but today I feel much more confident to be able to express myself with it. Sure, I still make mistakes but it is a testament to our team and guests because they make me feel comfortable to be able to learn, make mistakes and I love when they correct me, every day I am learning. The Yara of 2 years ago is not the same as Yara now, all it took was the Playa Viva family to open the doors for me for me to continue growing and developing. When I took the role I didnt expect it to help my brand but with my improved English I have been able to attract more clients and an engaged audience of Playa Viva guests, and that has been very satisfying.

David: Playa Viva says it is a regenerative hotel? What is that? What have you learned about Regeneration in your 2 years here?

Yara: When my friends or acquaintances ask me about the hotel, I always talk about the whole sustainable part; from the solar panels to how we take care of the water not just in the hotel but in the entire watershed, and all the social impact we have in Juluchuca. I think that when I first heard about Playa Viva, I hadn’t understood all these amazing commitments, I just thought it was a beautiful hotel. Thanks to being in close contact with Ximena, who is in charge of the education node, Osmaira who manages the Women’s cooperative part, and Kerry, who has a background with “Regenerative Travel,” makes me see that something very important is being done to make change in this area. I have seen a growth in terms of support for the community, one example being the products that I sell here in the boutique, which are products that the Women’s Cooperative make. Just recently I was talking with Mayra, who is part of the women’s cooperative; I asked her if she really liked her job and she said yes, that she never imagined working in that field but now she cant imagine doing anything else, she loves the women she works with. Seeing how little by little they have grown makes me say “Ok”; I feel proud to know where I am working and the people who are a part of these projects; there are many things that I would like to understand more, for example how they do the study of the water basin from the mountains, so I can share more with our guests but from what I already understand I am proud to be able to confidently tell them that Playa Viva is much more than just a nice hotel.

 

David: Something I wanted to ask when you were talking about the piñata. Can you tell us about when you made the change from one piñata to another?

Yara: The piñatas that we have always had here at Playa Viva had been filled with the normal candy that comes wrapped in plastic wrappers, until a guest shared with us her sadness when she saw one of those plastic wrappers the next day in the sea. We had a talk between the kitchen, office, housekeeping and boutique in which she was involved, and from there we began to observe the areas where we we may not have thought about alternatives to plastic. Perhaps she thought her comment wasn’t important but I love how Playa Viva is always open to feedback, it makes us see where we can improve. From that day we committed to only offering plastic-free pinatas so they are instead stuffed with traditional sweets such as tamarinds wrapped in tamale leaves, nuts and fruits. We buy candies in bulk to make plastic-free pic n mix bags so no one is left too disappointed and the ocean is safe from unwanted plastic rubbish. 

David: How have you changed your habits because of working here?

Yara: I have become more conscious, especially in relation to how much plastic and trash I generate in my house, I can really notice that I have changed my consumption of single-use products. I am also more conscious of how much I consume, not only in material things, but also in solar and electric energy and I now separate the organic from the inorganic. It doesnt sound like much but we really are not taught about the importance of these things so it is nice to be an example for my friends and family.  

 Sign up to our newsletter or follow us on social media to learn about our upcoming events organized by Yara.

Playa Viva, the Antidote to AI

When Did we Forget About Nature’s Knowledge?

It seems like everyone is rushing to celebrate their advancements in AI technology, even in the Hospitality Industry where companies like the Mandarin Oriental promote headlines such as “Mandarin Oriental Hotel Group invests in AI tech to reduce food waste.” We here at Playa Viva think it’s time to flex about good old-fashioned AI of a different kind.  

Don’t get us wrong, we definitely are not luddites and do believe in adopting technologies that work and make our lives better, healthier and more regenerative. However, we believe that travel is inherently about “the experience” and the feelings generated by raw adventure, immersion in the luxury of nature and discovering the unknown. Should AI be included on that list, we do not think so! As per the 1982 book “Megatrends” by John NaisbittIn one of the top trends for the future was “High Tech/High Touch.” The more high-tech our society becomes, the more “high-touch” experiences we will seek out and value as members of that society. 

 

The travel experience at B-Corp Certified, Regenerative Travel founding member hotel Playa Viva provides the key high-touch experiences to balance out our lives. So while we appreciate advancements in Artificial Intelligence we are here to showcase our unique ‘AI’ commitments that make Playa Viva the antidote to this increasingly artificial world we live in: 

Marriott International is experimenting with AI-powered room tech Vs. Playa Viva’s ‘Atmospheric Immersion’ offering:

With 200 acres of unspoiled coastline, Playa Viva’s award-winning treehouses and Eco-Casitas luxuriate you with the abundance of nature. We don’t need fancy AI technology to “power”  your room. As a matter of fact, the one thing the rooms are missing is the constant hum of machines (no TV’s, no mini-bars, no A/C), just the hum of nature to reconnect you to a deeper self that can only come from being fully immersed in the sounds, sights, and scents of nature. We do not provide a daily schedule update to an iPad in the room because the wifi is only available in the common area and the schedule is written on a chalkboard. The only rush here is the baby sea turtles scampering to the ocean to get on with their life’s journey. Our ‘Atmospheric Immersion’ harnesses all the natural intelligence you need to “disconnect to reconnect” at Playa Viva. 

Mandarian Orientals are testing AI to combat food waste Vs. Playa Viva using ‘Animal Instinct’ to do what nature has always done best, put food waste to good use.

The seasonal produce that is the cornerstone of our food offering has a closed-loop lifecycle, it is largely grown on our 20-acre permaculture farm or by local producer partners, it travels 5 minutes to the kitchen, it is served to guests and our team, any leftovers are composted, some goes straight on to become natural fertilizer for the farm and gardens and the rest feeds our pigs and chickens before eventually becoming natural fertilizer for the next crop. The animals on our farm are a key part of our whole systems thinking approach, they not only help us deal with food waste, one of the largest contributors to global warming; but also act as an organic meat source and help us to regenerate our soil without the use of heavy machinery. After 15 years of operation, our team is aware of the quantities they need, so no, we do not require AI to tell us how much food you need on your plate, enjoy Playa Viva’s bountiful bouquet of healthy and locally sourced Mexican food, and, what you don’t eat, we put Animal Instinct to work on how to best turn food waste into abundance.

Expedia has launched Romi, an AI travel assistant, to support you through your journey Vs. Playa Viva’s focus on ‘Authentic Interactions’ to create more meaningful community: 

Each of our experiences starts with AI – Authentic Interactions – connections to and between real people. When arriving through Playa Viva’s plant-fringed tunnel that separates a guest’s normal life, you are greeted by one of Playa Viva’s Holistic Hosts. Real humans who are your personal guides to maximize your transformation during your fully immersive, luxury regenerative hotel experience.  Our Holistic Hosts also guide guests through morning yoga and beachside massages to connect with nature and self. Guests are invited to join each other at “the big table” to enjoy delicious farm-to-table meals and rich conversations, getting to know values-aligned individuals. Meals celebrate produce from our farm, individuals in the community, and our women’s cooperative, our team can tell you the names of the producers and their life stories. Our farm tour is one of the most popular offerings that connects guests to the team passionately working in harmony with the land to ensure our colorful dishes are talked about long after leaving. Meanwhile, all our excursions are designed by the community and led by community members. We don’t have a branded PV yacht because that takes away the opportunity for us to provide guests with a REAL experience out fishing and sharing tales with local fishermen on their lanchas. We don’t have a branded 4×4 because instead, we prefer to pay locals to drive guests up on their quad-bikes to share lunch all-together with the Guiterrez family in the mountains. These are priceless opportunities to experience life in rural Mexico by connecting with locals and in sharing that with fellow guests Playa Viva is offering what everyone craves in this modern age, surprisingly not AI but rather human connection. Authentic Interactions with our team, fellow guests and the local community seems to be the right answer for all.

 

So in today’s High Tech world promoting fancy solutions backed by AI, we here at Playa Viva are committed to focus on some old-tech versions of AI:

  • Atmospheric Immersion
  • Animal Instinct
  • Authentic Interactions

 

Sometimes progress looks like stepping back from the crowd, we are proud to promote that these nature-based solutions create truly transformational experiences for our guests and local community and are as far from ‘artificial’ as you can get.

“What makes Playa Viva one of the world’s leading regenerative boutique hotels is our dedication to simple, nature-based solutions. We love good technology when we find it, but when we read about all the ways tech, especially AI – Artificial Intelligence – is being promoted as part of hospitality, we, at Playa Viva, remind ourselves that nature often has the answer. AI uses up a lot of carbon compared to “regular” search. So before running after new tech solutions, we hope the hospitality sector will look as well at the knowledge that nature has to offer us. I truly believe that Tourism can be a catalyst for the change we know we need, while AI can support our goals, harnessing nature should remain our focus for the benefit of the planet and the real tourism experience that makes our industry so impactful.” says David Leventhal, Co-Founder and Operating Manager of Playa Viva and Founder of Regenerative Travel, adding, “Full Disclaimer, I used AI to help edit this, we are not perfect”

Scout and her Radical Sabbatical

If you’ve ever wondered what it’s truly like to spend an entire month with us, you’re in for a treat. Meet Scout, a familiar face here at Playa Viva who graced us with her presence for a month during Low Season last year. Join us as we explore her motivations, follow her journey, and discover how her month-long stay exceeded even her wildest expectations.

All photos included were taken by Scout during her radical sabbatical

What drew you to book in for a month long stay?

There are things in my life that are so obvious that they bypass thinking and go right to YES. The decision to return to Playa Viva for a month was clearly one of those. 

I first visited Playa Viva in May 2023 as part of a memoir-writing workshop, with a gifted facilitator and somatic healer named Janelle Hardy. While at Playa Viva, through all the support the entire experience provided, from Janelle, her mother and daughter, the Playa Viva staff, the other guests, the ocean’s overwhelming constancy in the overall environment and, I have to say most delightfully, the baby turtles, my whole system relaxed and opened to a new depth.

I was at a point of profound change in my life. My mother, the last of her generation, had passed the previous year. I had moved, bought a house, retired from my job and entered a new phase of grandmotherhood, where I am more able to help support my single-parenting daughter-in-law. All of these things called on me to deepen my understanding of who I am and what I want now. I had a new level of financial abundance which brought me to needing to grapple with what “help” means. 

It put me in a place from which I have a different perspective about what matters and how things work.

This same sort of shift has happened often enough for me in my life that I can now recognize and name the process that I was in: I was fully aware of being in the process of stepping up, making another shift of orientation.

Some of those shifts have been finding the museum I grew up inside, leaving the museum as a young adult, leaving home, getting married, having children, building a business, selling the business, getting divorced…as I write this, I see the pattern in a way I had not before – it is a pattern of finding, joining and leaving family or tribe. When family or tribe is all I have ever wanted, I keep finding it and leaving it.

So…the one thing I know about the big moments in my life is that in a way that is hard to put into words, life shows up and gives me nudges, picks me up and puts me places…life shows up and lets me know what’s next. It shows up as the sort of no-brainer that the decision to return to Playa Viva was. 

At the same time, at the deepest level I knew that what I was actually doing in this return was simply saying yes to life, and putting myself within easy reach of life’s next message, whatever it might be.

What were your expectations for your time at Playa Viva and how did that time live up to those expectations? 

I was about to say I didn’t hold real expectations, but as I think about my arrival, I see that’s not true. I expected to have it be the way it had been in May. I expected other guests with whom to sit and talk over coffee, people to meet and enjoy. And what happened was the minute I arrived, Ricardo smiled and said, “Wow, this is going to be amazing, during most of your stay you are going to be the only guest here!” (I had booked into the last month available and was there for the rainiest, buggiest, hottest, most humid season the resort is open for. The day I left, they closed for the full-on rain season). Happily, I watched myself pivot easily into the new conditions and become fine with it being whatever it was going to be. That was really nice – it felt triumphant to get to “OK” so quickly.

How did Playa Viva and the team support you in meeting your needs for your 1-month sabbatical? 

Well, given that I was there alone, the staff was even more crucial than they might have been. We became family. After a few days it occurred to me I had an opportunity for a bit of a Spanish immersion, which I had been wanting, so I asked them for help. Once they saw that I was serious, and really appreciated being instructed and corrected, they really worked with me. Soon they asked to use me as well, to help them with their English. That was funny – I got a chance to have yet another false belief taken down. I thought they knew far more English than they did, and it turned out that mostly we were all just smiling and nodding at one another, and it was working. I loved relaxing into that.

Given that the question I arrived with was about family and tribe, and who am I now around these ideas, feeling the family aspect of Playa Viva was monumental. I had been booked into Habitacion 1, which meant I was all the way out at the end. The staff encouraged me to move closer in, which I resisted at first. I was in my comfortable place, way out on the edge, free to sit naked on the porch and play my guitar and sing at the top of my lungs without anyone hearing me. So I said, “No, thanks – I’m fine out here.” They’d check in  now and then, always a gentle invitation, and I’d say, “No, I’m fine. Really.”

And then about ten days in, I realized what I was doing. The same old thing. The beautiful Playa Viva family was down there, inviting me closer, inviting me in, and I was holding back, keeping a safe distance. So, after a very interesting conversation with myself I made the choice to lean in and move closer. 

Giving myself permission, having the understanding and leaning into the feeling that Playa Viva was my family was monumental. A lot of very very wonderful things have emerged from that decision. The decision to try something radically differently, around the idea of family has had ripples everywhere in my life.

What makes Playa Viva a good place for a radical sabbatical?

So – for me, I would say that Playa Viva provided the level of extreme loving support I needed to challenge some very basic beliefs in my system. For me, Playa Viva offers a true, felt experience of what it means to be loved and supported. 

Any advice for others wanting to take a sabbatical at Playa Viva in the future?

Listen. When you feel the call, lean in. Step in. Give it a try. You never know. But odds are, it’s going to be amazing.

Hearing myself say that makes me think it’s the exact same instructions I would give someone thinking about a fire walk. So – yeah. A month at Playa Viva is going to be a firewalk as well as a walk on the beach. It will be a lot of things, not just peace love and joy. Some of it will be hard, lonely and hot with a lot of bugs.

The adventure is never the one thing I think it is. And I can resist the call with the best of them. So if it helps, here’s some personal self-talk I use. 

Scout. You can do this. You don’t have to. Simply feeling the call is amazing. 

And remember, Scout, if you do step in, odds are it will be worth every single bit of what it takes, and more.

We are so grateful to Scout for sharing these beautiful words and photos with us. If you are interested in discussing extended stays with a long-term discount contact our reservations team on reservations@playaviva.com

 

Empowering Tomorrow’s Environmental Stewards: The EcoAgentes of Juluchuca

With the help of our Regenerative Education Teacher, Ximena Rodriguez, a small local school in the heart of Juluchuca is paving the way for a greener, more sustainable future with an innovative educational social impact project: EcoAgentes of the Microcuenca. This initiative aims to cultivate a generation of environmental guardians who are committed to protecting the local micro watershed and preserving its natural abundance.

At the core of the project is the empowerment of children to take charge of their environment. They are encouraged to be vigilant in identifying and addressing environmental issues, whether it’s calling out littering, preventing chemicals from entering rivers, or championing recycling programs. By instilling a sense of responsibility and ownership, the project seeks to equip these young learners with the tools to become future leaders who will safeguard their community’s ecological heritage.

One of the key elements of the EcoAgentes initiative is its focus on engaging the entire community. The project recognizes that real change requires collective effort, and thus aims to inspire not only the children but also their parents and grandparents to adopt more environmentally conscious behaviors. By fostering a culture of environmental stewardship within Juluchuca, the project hopes to create a ripple effect that extends far beyond the school gates.

To kickstart the project, a few months ago the children were involved in designing logos that capture the essence of their mission as EcoAgentes and the beauty of the watershed. Two standout designs were selected from a vote by the Playa Viva team and transformed into T-shirts, which were proudly distributed to the young participants on launch day. Now, whenever these children don their EcoAgentes attire, they serve as living ambassadors for environmental action, signaling to the community their commitment to cleaning up the streets and protecting nature.

The launch event itself was a testament to the collaborative spirit driving the project forward. Ximena invited her collaborator and advisor Patricia Vázquez del Mercado Herrera, a Harvard Alumni, former secretary of education for the State of Puebla, and designer of our ReSiMar Regenerative Education Program. Ximena, Patricia and the teachers of Juluchuca, with support from funders including the LEGO Foundation, GroBios Marine Conservation Team, and the Legacy Works Team, ensured the launch was a celebration of education, inspiration, and the boundless potential of youth-driven environmentalism.

Along with their T-shirts the children were gifted backpacks that showcased the words “Aprender Importante” which translates to “to learn is important.” For their first mission as EcoAgentes Ximena and Patricia tasked the children with filling their backpacks with all the trash they saw on their way home and to school the next day. With the promise of a prize the next day the 40+ children returned with backpacks stuffed full of trash and there began their first EcoAgente lesson. Upon unloading all the trash into a pile in the playground the children were asked how it made them feel to know all that trash had come from their streets, how would they play with the mound of trash in the way, and what if all the trash ended up in the ocean?! There and then they committed to a new recycling program in the school and to speak up against littering when safe to do so in the street. You may be wondering what was the prize, in true EcoAgente style Playa Viva gifted the school 4 hibiscus plants. A few bemused looks from the children were swiftly turned to smiles when they were told these plants would ensure a supply of bees, butterflies, and hummingbirds visit the school and they will be able to enjoy making their own hibiscus water for free. 

As the EcoAgentes of Juluchuca embark on their journey to safeguard the micro watershed, they carry with them not just the logos on their T-shirts, but a sense of purpose and determination to create a brighter, more sustainable future for their community. Through their actions, they are not just agents of change, but beacons of hope for generations to come.

Donate to our Social Impact Work

How We Turned Used Plastic into Gold

Back in the day, when the village of Juluchuca sat on the land that is now our farm, before the population moved upstream, the people that lived here would have traded natural resources in place of money. A bag of corn for 2 mangos, a box of sea shells for clay to build a house, etc. At the top of that monetary food chain was Cacao. The cacao seed was highly valued by the Maya and Aztec peoples for practical and cultural reasons. It eventually became an integral part of the Maya and Aztec economies. 

As part of our watershed cleanup project- Juluchuca Limpio- we are always looking for ways to engage the children of the watershed in responsible rubbish management. Ximena Rodriguez our Regenerative Education Coordinator who works across all the schools in the four communities had an idea. While we weren’t about to trade their rubbish for cacao- or chocolate as we know it today, Ximena saw an opportunity to incentivize the children to collect Plastic (PET) in return for school supplies. 

We are lucky to receive generous guest donations of school supplies through our Pack for a Purpose initiative so Ximena went about designing a new economic system. 2 bottles = 1x Toothbrush, a selection of erasers, 1x box of crayons. 5 bottles= items of clothing, 8 bottles= toys and stickers, 10 bottles= notebooks, colors and art crafts, etc. The date was set for the Ecotrueque*, the available items were sorted and the kids had 3 weeks to collect enough plastic bottles to trade for their dream items. *Trueque is an exchange of things that are of mutual interest for the participants, in our case we call it an Ecotrueque because at its core it is an eco-community event.

“When the kids arrived we quickly realized we had underestimated how much they would collect and I had undervalued the ‘currency.’ They each had huge bags packed full with 20 or more bottles which they were delighted to exchange for school supplies. It was a great activity to flip their perspective on rubbish from something easily thrown on the floor to something that holds value. We are looking forward to organizing more events in all the communities and seeing the ripple effect of this initiative. The kids from Las Placitas are already coming to class telling me how many bottles they have collected for our next event.”

On the day Ximena was joined by Osmaira Hernandez our Permaculture Node Lead and Larissa Hernandez our Turtle Sanctuary Coordinator who helped her bargain with the kids on the ‘exchange rates’ and set up games for the kids. All the plastic bottles collected were gifted to the local church which was able to sell the plastic to raise funds for renovations. 

 

And there you have it, how we turned plastic into gold* 

*In the eyes of the children 

Excellence in Tourism- Playa Viva awarded at FITUR in Madrid

What do the cliff divers of Acapulco, the Posadas de Taxco and Playa Viva have in common? All have been recognized by the The Excellence Awards by Groupo Excellencias!

On the 24 of January 2024 Playa Viva was awarded The Excellence in Tourism Award 2024 during Fitur in Madrid. Playa Viva was selected as the winner for this prestigious award from a group of outstanding tourism operations by an independent judging panel of international trailblazers and personalities working within Tourism, Art and Gastronomy, headed by José Carlos de Santiago as president of the Grupo Excelencias.

Among more than 1 thousand applications from over 25 countries, only 45 projects were awarded. Playa Viva has received this significant commendation thanks to our:

  • Conceptualization, planning, and 100% sustainable operation that also considers environmental, sociocultural and economic needs.
  • Internationally award-winning sustainable bamboo and wood architecture
  • Driving social and environmental change- Support of the La Tortuga Viva turtle sanctuary and 20-acre Permaculture Farm and extensive programs in the local watershed across education, water, permaculture, marine conservation and reforestation 
Lic. Santos Ramírez Cuevas, The Secretary of Tourism for the State of Guerrero collecting the award on our behalf in Madrid on January 24, 2024

Since their inception The Excellence Awards have become the benchmark in the field of tourism and gastronomy in Latin America. The spirit of the awards is to give well-deserved recognition to outstanding people and projects in tourism worldwide. In the history of the awards, the State of Guerrero has only been awarded three times. Once to recognize the cliff divers of Acapulco with their 80-year history and another award was given to the Posadas de Taxco with its 300-year history, in both cases to recognize their cultural significance. This is the first time a singular brand and hotel has been nominated and won. To achieve the Award of Excellence by this esteemed group and panel is a huge achievement for Playa Viva and the wider state of Guerrero and Mexican Tourism. 

“Playa Viva is driven to showcase how tourism can function in a different way, that honors all stakeholders including the natural world in a regenerative manner. Receiving international recognition for our regenerative tourism model is a huge vote of confidence for us, for our team, for our community, and for the entire State of Guerrero and Mexico as a whole. Regeneration for us is about co-evolution and we truly believe that if we have managed to become a world-leading example of regenerative tourism here, in Juluchuca, then it really is achievable anywhere in the world. Thank you for the Department of Tourism for Guerrero for nominating us and thank you to FITUR for recognizing us with this Award of Excellence.” David Leventhal, Co-founder and Operating Manager at Playa Viva

Thank you all who have participated in our start, evolution and growth. We look forward to another 15 years of trailblazing in the regenerative tourism space and offering an experience “Where Your Vacation Meets Your Values”

All of the 2024 Premios Excellencias award winners in Madrid on January 24, 2024
en_USEnglish

Stay Connected

To Paradise

Receive updates on our impact work,

life at Playa Viva, and seasonal deals.

  • This field is for validation purposes and should be left unchanged.